The tablet shipments fell not what the Sohu and get excited over a little thing-www.xs99.com

Tablet shipments down without any fuss – Sohu science and technology knife Ma IDC latest release report, the global Tablet PC shipments in 2015 was 206 million 800 thousand, compared with 230 million 100 thousand in 2014, down 10.1%. Among them, the fourth quarter of global Tablet PC shipments were 65 million 900 thousand, compared with the same period in 2014, 76 million 400 thousand, down 13.7%. In the fourth quarter, the top five manufacturers were apple, Samsung, Amazon, Lenovo and HUAWEI, with a total market share of 54.2%, up from 51% over the same period last year. In fact, the decline in flat sales is normal, the future decline may continue. Because it is not complete just need product sequence, so after already has a flat enthusiasts also difficult to arouse interest, buy new products, and this is essentially different from smart phones. In fact, even if the smart phones in the new products continue to stimulate the situation, shipments are constantly declining, in addition to individual emerging markets still maintain a high growth momentum, more market is actually a game of the stock. Replacement tide is becoming increasingly fragmented and demand weakened, although the product iteration is more and more frequent, but people for new enthusiasm subsided. In addition to a few brands, more products are facing great pressure of development and survival. For tablet computers, the pressure is similar. Fortunately, tablet manufacturers are few, are not as smart as mobile phone rush on like a swarm of hornets. Of course, a big reason is the enthusiasm of the manufacturers is not enough, the market demand is not enough. Therefore, the decline in shipments is normal. Because the quality of the tablet PC is more in entertainment, it is not enthusiastic to face the iteration. This is whether Apple or Samsung, the market share is declining. It is noteworthy that, IDC data show that only Amazon and HUAWEI’s fourth quarter shipments grew year on year, 175.7% and 124.6%, respectively. While apple fell by 24.8%, Samsung fell 18.1%, Lenovo fell 13.5%. Throughout 2015, Apple Corp topped the list with 24% market share, Samsung ranked 16.2% in second, Lenovo ranked 5.4% in third. The fourth and fifth ranking are ASUS and HUAWEI respectively. In fact, Apple also saw a downward trend in the tablet market, so has been looking for a product that can continue its strong transformation, so there is the emergence of iPad Pro, but obviously this product can not reverse the decline in the entire tablet Market downturn. The only thing that makes Apple happy is that, according to IDC data, in the last quarter of last year, iPad Pro sales reached 2 million units, while Microsoft’s Surface series was 1 million 600 thousand. Is it possible to make the apple a little wider? As we all know, iPad Pro and Surface are the representatives of two big camps in the fast declining era of the flat market. As Apple’s new series of changes, iPad Pro has been questioned at the time of listing

平板出货下滑没什么大惊小怪的-搜狐科技   小刀马   IDC最新发布报告称,2015年全球平板电脑出货量为2.068亿部,与2014年的2.301亿部相比下滑10.1%。其中,第四季度全球平板电脑出货量为6590万部,与2014年同期的7640万部相比下滑13.7%。第四季度,前五大厂商分别为苹果、三星、亚马逊、联想和华为,其总计市场份额为54.2%,高于上年同期的51%。   其实平板销量下滑实属正常,未来的下滑或许还会延续。因为其并非完整的刚需产品序列,因此在已经拥有了一个平板之后的爱好者也难以提起兴趣再买更新的产品,这和智能手机有着本质的区别。事实上,即使是智能手机在新品不断刺激的情况下,出货量也在不断地出现下滑,除了个别新兴市场还保持着较高的增长势头之后,更多的市场其实还是存量的一个博弈。换机潮变得越来越分散和需求淡化,产品的迭代虽然也越来越频繁,但人们对于新品的热情在消退。除了个别几个品牌之外,更多的产品面临着极大的发展和生存压力。   对于平板电脑而言,这样的压力也是相似的。唯一值得庆幸的是,涉足平板的厂商毕竟还是少数,并不像智能手机那样蜂拥而上。当然,很大的一个原因也是厂商的热情不够,市场的需求也不够。因此出货量下滑也是正常的。   由于平板电脑的定性更多在娱乐方面,因此面临着迭代的热情不大。这也是不论是苹果还是三星,市场份额都在出现下滑。值得关注的是,IDC的数据显示,只有亚马逊和华为的第四季度出货量同比出现增长,涨幅分别为175.7%和124.6%。而苹果下滑24.8%,三星下滑18.1%,联想下滑13.5%。整个2015年,苹果公司以24%的市场份额高居榜首,三星以16.2%位居第二,联想以5.4%排名第三。第四和第五位排名分别为华硕和华为。   其实苹果也看到了平板市场的下滑趋势,因此一直在寻求着一个能够可以延续其强势的产品转换,于是有了iPad Pro的出现,但显然这个产品还无法扭转整个平板市场下滑的颓势。唯一让苹果欣慰的或许是据IDC的数据显示,在去年最后一个季度中,iPad Pro销量达到200万台,而微软的Surface系列则是160万台。这可能也是让苹果略微心宽的地方吧?   众所周知,在平板市场快速衰落的时代,iPad Pro和Surface可说是两个大阵营的代表。作为苹果一个系列新方向的转变,iPad Pro在上市之时备受质疑,包括其臃肿的机身、模糊的定位和较高的价格。不过IDC对此却不以为然,IDC认为,在平板市场中,影响消费者选购的不是价格,而是其性能表现。并且由微软发扬光大的这种屏幕与键盘可分离的产品将为更多用户所接受。   当然,厂商也一直在寻找一款可以取代笔记本电脑的产品,给用户带来更多的轻应用“空间”,这也是可加载物理键盘的Surface出现的缘由之一。我们也看到,平板电脑中苹果、安卓、微软这三大阵营都在朝这方向改变,加载物理键盘,帮助用户有更好的体验等等。只是在这个嫁接的过程中,用户显然并不如像对待智能手机那样趋之若鹜,如果说当初iPad的推出还让人眼前一亮,对娱乐应用的一种需求得到片刻满足的话,那么如今无论是iPad Pro还是Surface显然还难以承载这种重担,毕竟人们在选择笔记本电脑的时候,更多的应用和体验已经习以为常,还没有什么新的应用可以超越这个范畴,因此平板电脑最终沦为一个小众市场产品也并非没有可能,最多也是在一定的娱乐范围内的一个小小的硬件罢了。   —————————–   (作者简介:小刀马,微信公众号:daomawuyu(刀马物语)。QQ:15567321。转载烦请保留此段。)相关的主题文章: