Apple canceled Suning online authorization IPhone users do not agree – Sohu Technology 王艾荟

Apple canceled Suning online authorization? IPhone users do not promise – Sohu technology recently, there are rumors that "Suning sales because of low-cost iPhone is apple temporarily cancel online authorization", micro-blog certified "Suning mobile phone" said yesterday evening response, Suning currently Apple product sales and service for any change, the consumer can buy and enjoy normal service. The volume of the largest iPhone electricity supplier channels cancellation value found in micro-blog, brother, today’s headlines, NetEase and other mainstream media news client, users of the Apple Online Suning cancel dealership have expressed dissatisfaction and regret. There are many iPhone users said, "my 6S is last year, double eleven bought in Suning, indeed cheaper than Jingdong". For users behind, "Suning mobile phone" official on August evening issued to clarify the contents — "Suning is currently working for Apple product sales and service without any change, consumers can buy and enjoy normal service. Apple and Suning have long maintained a good, close partnership and will continue to work together to provide consumers with better products and services". Suning and Apple’s no conflict of interest for Suning online lock up this matter, in fact the value of brother that may have been exaggerated outside. For Suning, and Apple users, in fact, three belong to the injured party, but if the theory of who is the biggest victim, the fact of damage is mainly the interests of users and Apple’s own interests. For users, Suning previous sales of iPhone and other Apple products prices are lower than other electricity providers about 10%. In the same access to Apple authorized e-commerce platform, users trust Suning prices and services. So if the abolition of Suning online sales, for the majority of users are price sensitive, apparently lost the most cost-effective to buy the apple platform, breaking the direct economic interests of users. Stand in Apple’s point of view, it is easy to understand him on the price system of the maintenance, and the price will be reflected in the terminal channels, Suning China as an important channel for online and offline sales, is of great help to iPhone and other product sales, but also conducive to expand the market share of apple. Suning in July’s "Su Ningyun’s third quarter report" shows that the online business Su ningyun continued to grow to become the biggest bright spot. Suning in the first three quarters of the online platform to achieve self merchandise sales revenue of 24 billion 574 million yuan, the total scale of online commodity trading was 31 billion 340 million yuan, an increase of 80.63%. To the sale of specific iPhone Suning, Suning flagship store Tmall double eleven day sales last year more than 63 thousand units, the total sales of more than eleven double seven day million. And on the line, last year, double eleven Suning O2O shopping report card shows, suning.com cloud store in the opening hours, passenger traffic reached 10000 people. In the three or four market, Suning suning.com direct store sold 48 thousand inch smart TV in an hour. IResearch released again "double eleven online shopping report", Tmall, Jingdong, suning.com three business platform, suning.com five category price index are ranked first. Visible, with the use of.

苹果取消苏宁线上授权?iPhone用户不答应-搜狐科技    最近,有传闻称“苏宁因为低价销售iPhone被苹果暂时取消线上授权”,微博认证为“苏宁手机”昨日晚间回应称,苏宁目前苹果产品销售及服务为发生任何变化,消费者可正常购买及享受服务。 出货量最大的iPhone电商渠道被取消 价值兄发现,在微博、今日头条、网易等主流新闻客户端媒体中,网友对苏宁被苹果取消线上经销权的做法都表达了不满和遗憾。其中有很多iPhone用户表示,“我的6s就是去年双十一在苏宁买的,确实比京东便宜”。      对于网友的力挺,“苏宁手机”官方在月日晚间也发布澄清内容――“苏宁目前苹果产品销售及服务工作未发生任何变化,消费者可正常购买及享受服务。苹果与苏宁长期以来一直保持良好、紧密的合作关系并将共同持续致力于给消费者提供更优的产品和服务”。    苏宁和苹果的利益没有冲突 对于苏宁线上禁售这件事,其实价值兄认为可能被外界夸大了。对于苏宁、苹果和用户来说,其实三方均属于受害方,但是若论谁是最大受害方,其实损害的主要是用户的利益和苹果自身的利益。 对于用户来说,苏宁以往销售iPhone等苹果产品的价格都比其他电商要低10%左右。在同样获得苹果授权的电商平台中,用户更信赖苏宁的价格和服务。 那么如果取消了苏宁线上销售,对于价格敏感的大部分用户,显然失去了最具性价比的苹果购买平台,触犯了用户的直接经济利益。 站在苹果角度看,很容易理解他对价格体系的维护,而价格最终要体现在终端渠道中,苏宁作为中国线上线下销售的重要渠道,对iPhone等产品的销售有很大的帮助,也有利于苹果扩大市场份额。 苏宁在年月份发布的《苏宁云商年第三季度报告》显示,苏宁云商线上业务持续增长成为最大的亮点。苏宁前三季度线上平台实现自营商品销售收入245.74亿元,线上商品交易总规模为313.40亿元,同比增长80.63%。 再到具体的苏宁iPhone的销售情况呢,苏宁天猫旗舰店去年双十一当天的销量超过6.3万台,双十一七天的总销量超过万台。而在线下方面,去年双十一苏宁的O2O购物成绩单显示,家苏宁易购云店在开业小时内客流量达到万人次。在三四级市场,苏宁多家苏宁易购直营店在个小时内,卖出了4.8万台英寸智能彩电。艾瑞咨询再次发布《双十一网购报告》,天猫、京东、苏宁易购三大电商平台中,苏宁易购五大品类的价格指数均位列第一。 可见,用户对苏宁线上线下的销售平台是认可,除了正品保证,很重要的就是苏宁的价格略低,这是苹果可以倚重的。目前离苹果新一代iPhone发售还至少有半年时间,对于iPhone 6S等产品应该加快去库存,苹果应该利用苏宁线上线下渠道加大销售,而不是反其道行之,取消苏宁的线上授权。   希望只是暂时取消,苏宁线下授权仍在 回到苹果暂时取消苏宁线上经销权这件事来,要注意只是暂时取消了线上授权,苏宁线下多家门店签署的授权资格依然正在进行,根本没有受到任何影响,“苏宁手机”也证实不会影响到用户购买苹果系列产品。 价值兄在苹果中国官网查看发现,以北京为例,苏宁北京朝外大街店、苏宁北京乐购仕刘家窑店等等,均在苹果授权的线下经销店范围之内。 苹果中国官网显示的苏宁线下授权门店 此外,“苏宁手机”微博也发布了一张图片,上面清晰的显示“苏宁电器南京山西路店为Apple授权经销商,授权有效期截止至年月日”,这也证明了苏宁线下商店与苹果的授权依然在进行当中。 那么此前苹果取消苏宁授权的谣言便不攻自破了。 苏宁于苹果授权协议有效期截至年 其实,对于苹果暂时取消苏宁线上销售资格,价值兄觉得其实只是一件小事被刻意放大了而已。阴谋论和背后的各种猜测,掩盖了事情本来的面貌,不排除有竞争对手借题发挥,故意制造舆论环境将苏宁和苹果对立。 但是,作为消费者来说,既要满足他对苹果正品的基本要求,又要适当考虑在价格上的优惠,苏宁自营产品降了一点价格,牺牲了自己的利益,让更多的人用得起苹果产品,也让很多用户十分感动。相关的主题文章: